Truck Track Case Study

Introduction

Truck Track is a mobile design to locate, critique/rate, and advertise local food trucks. Truck Track will show the user where the nearest food trucks are located, and where the truck’s next stop will be. Truck Track will also function as a review platform, including a health review, professional “Truck Track” Review and an average user review. Food trucks will appear on user’s maps in different colors based on the user’s preferences, locations and ratings. Truck Trak will also provide a number of services permitted by each food truck, including online menus, online ordering, stop location requests, online punch cards and printable recipes. Truck Trak has the capability to host special events, including cooking and eating competitions and themed family events. Truck Trak will be a great platform to inspire people to go out and join the rapidly expanding food – truck movement.

Compatitive Matrices

Sample Mobile Pages

Desktop Homepage Design