The intention of this project is to create a brand around a plant-based milk alternative. Despite the 60% of Americans who have issues digesting lactose, milk is still one of the most commonly purchased products in grocery stores – and this is greatly reflected in the industry’s share of branding and design. Similarly, “GOT MILK?” is one of the most successful slogans in human history.
So where’s the love for non-dairy alternatives??? we have developed plant-based alternatives from almonds, cachers, hemp, potatoes, chickpeas, hazelnuts, and a whole lot more, but when you see these products in your local grocery store, the branding and packaging are consistently bland, boring, and unappetizing… until now.
Introducing HEMPIFY: a new brand strategy for plant-based milk alternatives.
